Coming into contact with something like an advertisement flyer is just an honest nuisance in one’s day. It is the last interaction we want, to be force fed a bright highlighted piece of paper to dispose of, to take off our windshield blades. For that reason, we usually just crumple them up and toss them to the ground, or the backseat of our car. However, when was the last time you truly inspected one of these flyers? Or at least enough to realize that whoever was passing them out was passing out, specifically, real estate flyers. Our guess is you have had a real estate flyer in your hand recently and did not even know it.
Now, we understand why someone would not want to waste their time reading the flyer, or dealing with it, but we want to talk about why a quick glance could have a quick pay off.
However, have you ever really taken enough to think about why a realtor, or real estate company, or even a private seller may think about using a flyer? The truth is, it is an effective way of sneaking your business into someone else’s possession. And in these economic conditions, no method can realistically get passed over.
Although, what we most likely didn’t think about, was the fact that these real estate flyers could offer us a two way street, a two way street that we want to be on.
For instance, flyers are often filled with contact info, down to websites and fax numbers, and that is what makes them so valuable. They are like business cards that you can’t lose right away. Maybe you’ll get ride of it right away, but all in all you are likely to let it scatter about your house and your point of view for a little while before you do, and the person who passed you the flyer is just waiting for something to stick.
When it does stick, no doubt as it sometimes does, then that individual is waiting right by the phone with open arms to collect your business or your inquiry.
But wait, there’s more!
Maybe the passer of the flyer was originally intending just to gauge a response from the flyers, and to see if anyone took the bait. Maybe they didn’t at first, and so the realtor or what have you began to secretly offer an incentive to those who responded to the flyer, as a way of ensuring business and not having to eat the cost of putting flyers all around. If this happens, which it actually very often does, then you are all set.
Not only did you just establish a new relationship with someone in a specific and helpful line of work, but you just nabbed yourself a discount on the percentage of your closing costs! Don’t believe us? Give it a try and tell us what happens. We know for a fact that this idea of incentivizing, specifically around real estate flyers, is big news right now. It speaks to a lot of what is going on in our broader economy, and it speaks to the friendliness and perseverance of conversational commerce. It is one of the few win win situations left.
